Monday, 2 November 2015

Production company deconstruction

Metro-Goldwyn-Mayer




Metro-Goldwyn-Mayer is an American production company that was founded on April 17th 1924 by Marcus Loew, an entertainment entrepreneur that gained control of Metro Pictures, Goldwyn Pictures, and Louis B. Mayer Pictures.
Famous films include the 007 James Bond films since 1981, The Hobbit trilogy and 21 & 22 Jump Street. It is also famous for many of the earlier episodes of Tom and Jerry.
The intro starts off in the lion’s eye and zooms out to reveal a shiny gold banner – that looks like a film reel – with the lion’s head in the middle of a circle in the centre, roaring. There are Latin words in the circle that mean ‘art for art’s sake’. There is no sound apart from the lion roaring. The typography for the production title is thin, gold, serif writing that makes it look classy and professional.
It would be quite easy to make something like this – a simple banner with writing above, on and around it, however we would not be able to get any animals like that to be in it.



School-made production company




There is a picture of an eerie forest with the moon very bright in the upper middle of the screen with non-diegetic sinister music that consisted of strings plays in the background. The background is black and has white serif writing that says ‘Sylvanus Productions’ and fades in and out.
This is a good school production company logo that would be easy to replicate. It conveys the genre of the film well yet is still only seven seconds long, and very simple.

Advantages

  • easy to replicate
  • sound is simple and easily found or made
  • it conveys the film genre well
Disadvantages
  • it doesn't have any special effects
  • the font didn't seem right for the company - it looked like nice handwriting rather than crooked writing or a serif font

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